Search engine optimization is one of the simplest and least costly means of increasing your website visibility. But perhaps the greatest benefit is that you can learn SEO techniques and implement them without the assistance of an expert SEO consultant.
Here are 3 tips for improving your search engine ranking:
Adding content on a regular basis is the most effective SEO method. It allows search engines to crawl your website constantly and index information that is relevant to your business.
However, not just any content will do. All content should always fulfill the following requirements:
– Quality – Content should be of a high quality and have no spelling or grammar errors.
– Relevant – All content needs to be relevant in some way to your line of business or industry.
– Unique – Content may not be copied, plagiarized or spun. Spun copy refers to the same content that is simply rewritten in different ways over and over.
Content can be in the form of articles, blog posts, testimonials, press releases or advertisements.
It is essential to identify keywords and include these in your content. Keywords or phrases are the most likely search criteria that would be entered into a search engine by internet users searching for products or services that are relevant to your business.
As a rule, keywords should not be overused in your content. This refers to keyword density and stuffing content will make it seem unnatural and will lower the quality. There may also be search engine penalties which will negatively impact your ranking. Between 2% and 3% should be sufficient. Keywords should be included in the title as well as the first and last paragraph of the contents.
Links should always be included in your content, ideally attached to the keywords you have selected. Links can be to any site, however it is recommended to ensure that the sites you choose are relevant to the content or are the location where the information was found.
Link are still one of the most important aspects of SEO said Paul Rogash of Lawyers SEO.
It may take some practice to get content addition, keyword identification and links just right. Writing content can also be a challenge, especially as it relates to the quality of the content.
If you are struggling with writing or content addition, it may best to contact an SEO expert to provide you with these and other services to ensure a comprehensive SEO strategy.